J.R. Geigy was a Swiss chemical company in the  50’s and 60’s. Their in-house designers played an integral role in the history of the Swiss International style. The company’s designs recently received quite a spotlight, via an exhibition at the Design Museum Zurich and the publication of Corporate Diversity : Swiss Graphic Design by Geigy. One would think that designs like these would require the use of Helvetica, but the Akzidenz Grotesk typeface was undeniably successful in many of the designs. 

A short film was also created regarding the exhibition.
Via AisleOne