Apr 19, 2009
Nike SB Custom Series
The latest series of ads for Nike’s SB Custom series have tons of style. The photos, by Jon Humphries are both simple and complex. Each of the riders coordinate with the car that they are skating, not just using the color from the riders’ shoes, but their overall styles as well. The composition of each photo is individualized for the rider, but the series as a whole holds together perfectly. I also like the design of the “label” on the side of the ad. It feels scientific, and it makes each photo look like a specimen, which is a wonderful concept.
No Comments,
Comment or Ping
Reply to “Nike SB Custom Series”