Swiss Graphic Design by Geigy | Twirk Ethic

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Swiss Graphic Design by Geigy

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J.R. Geigy was a Swiss chemical company in the  50’s and 60’s. Their in-house designers played an integral role in the history of the Swiss International style. The company’s designs recently received quite a spotlight, via an exhibition at the Design Museum Zurich and the publication of Corporate Diversity : Swiss Graphic Design by Geigy. One would think that designs like these would require the use of Helvetica, but the Akzidenz Grotesk typeface was undeniably successful in many of the designs. 

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A short film was also created regarding the exhibition.
Via AisleOne

One Comment, Comment or Ping

  1. UMS

    Respected sir
    I am UMS frm india. I have one old photo of ur first factory est in 1764.
    Some word type on it
    (J.r.giegy s.a. Basle switzerland
    Aniline colour and extract works)
    We have original painting as it is in same position frm that time.
    If ur want to watch plz find attachment with this mail and reply me to show and buy original. We decid prize 4 it bt it wil discus after talk.
    Round abt 20crore(one institute offer)
    Cl me or mail me. Jay ambe

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